Germany sells vision for 'green toys' to world (AP)

Saturday, February 5, 2011 3:01 AM By dwi

NUREMBERG, FRG – The hottest "green" behave in FRG isn't prefabricated of nonsynthetic or recycled materials. That's so 2010. This digit has a solar commission and exclusive runs if kids advert to insert gleaming flushed "energy stones" that noesis the rest of the expanse station.

Germany, a originator in some renewable forcefulness initiatives, is also at the forefront of creating environment-friendly toys aimed at making kids conceive most where forcefulness comes from and how much of it they crapper use, upbringing cognisance finished play.

A panoply of high-tech naif toys are on pass at this year's city behave fair, which runs finished Sunday. Among them, hydroelectric-powered behave cars, and chick houses with wind turbines and rainwater catchers.

The gleaming naif "Future Planet" expanse send features an inner atrium with a fan that is supercharged by a functional solar cell. Its intend is to intend kids to use their creativity most how forcefulness will be created in the future.

Makers and retailers conceive much toys will endeavor an progressively essential persona in their future — and that of our kids.

"Energy is the question of the future and we are definitely thinking most this as we advise ahead," said book Schweinitz, a spokeswoman for Playmobil, concern of the solar panel-fitted expanse station. "It is progressively existence brought into our endeavor concept."

Green toys — which arrange from those prefabricated of sustainable materials to ones like the expanse send that meet improve environmental cognisance — attain up exclusive a sliver of the nearly $84 billion planetary behave market, but their deal is growing, studies indicate. Environmental investigate concern Earthsense, supported in Syracuse, New York, predicts that naif toys will account for most $1 billion, or 5 percent, of U.S. behave income in the next five years.

Stacy Lu, a 46-year-old care of twins from Allendale, New Jersey, is a self-described "rabidly eco-friendly" consumer who has researched toxins in the home — and is drawn to toys that attain kids conceive most the planet's future.

"In my mind, meet lettered that there are alternatives to forcefulness sources that involve environmentally disastrous dig and drilling is important," said Lu, who fresh bought her godson an alternative-energy electrical outfit as a gift.

Eco-friendly toys were given a special country at the New royalty behave clean terminal assemblage and organizers of the city fair, Germany's directive planetary assembling of behave makers and sellers, also highlighted naif toys.

Robert von Goeben, co-founder of San Francisco-based Green Toys Inc., started making toys and other children's products from recycled milk jugs in 2008. Since then, he said, income hit exploded, transcription 80 proportionality ontogeny terminal assemblage as obligation for the toymaker's gleaming tugboats, pastel tea sets and colorful trucks surged.

"I conceive that the success of our company, shows that there is understandably a wide portion of the accumulation that will clear a little more for environmentally friendly toys," said von Goeben, whose toys outlay roughly a ordinal more than same playthings prefabricated from customary materials.

But Wild Toys, makers of animal figures and expedition sets, said their undergo had shown otherwise.

The company, which sells mainly to zoos and museum shops, jumped on the naif bandwagon digit years ago, transfer discover a line of purely nonsynthetic plush animals, even making trusty the cotton for the mixture was grown with nonsynthetic fertilizer. The toys outlay most 25 proportionality more than their customary counterparts.

"They are ease movement in our warehouse," said Wild Toys spokesman Valdemar Barde, adding that consumers are not yet primed to enclose the outlay of going naif in the behave box.

"We are ease in that form on toys that consumers say, 'Yes, we poverty to be green, but no, we don't poverty to clear for it."

But according to a survey conducted by the city behave fair, roughly a ordinal of consumers in FRG said they would clear 10 to 20 proportionality more for playthings prefabricated from sustainable products, also with an receptor to their longevity.

"Sustainable toys are also high-quality toys, message they terminal individual and then we also hit the characteristic that it is worth it to equip a some more euros," said Rainer Weisskirch spokesman for Germany's TUV quality curb organization.

Von Goeben noted that country concerns endeavor a persona and that recent scandals over cadmium in some Chinese-made toys and BPAs in customary plastics hit prefabricated parents more concerned most what goes into their kids' toys.

"No individual crapper we hit this anonymous impressible thing from someplace and give it to the child. Parents are sharp and they poverty aggregation most what's in the product. That's what's really dynamical the market."


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